đź“‚ NEW: I made an app for people who hate typing the same things


​

You know that feeling when you’re about to type your address for the 47th time this week?

Or when you need to send “Thanks for reaching out! I’ll get back to you within 24 hours.” to yet another customer email?

Or when you’re writing code and you need console.log('debugging here'); again?

Or when you’re pasting the same AI prompt into ChatGPT or Claude for the tenth time today?

I do too. And I finally snapped.

A friend and I built Retext.

What it does

Retext is a macOS app that expands short triggers into full phrases as you type.

You create a snippet like ;addr → “1234 Oak Street, San Francisco, CA 94102”

Then anywhere on your Mac — email, Slack, VS Code, browser, anywhere — you type ;addr and it instantly replaces with your full address.

No popup. No clicking. No breaking your flow. Just type and go.

video preview​

Perfect for AI power users

If you’re using AI tools daily, you probably have prompts you reuse constantly:

;summarize → “Summarize this in 3 bullet points, focusing on actionable takeaways”

;rewrite → “Rewrite this to be more concise and direct. Keep the same meaning but cut the fluff.”

;code-review → “Review this code for bugs, performance issues, and best practices. Be specific.”

Instead of hunting through your notes or retyping from memory, just type ;summarize and go.

Why I built it

The existing text expansion tools felt either:

  1. Overly complex (I just want to save some text, not set up a database)
  2. Abandoned (looking at you, TextExpander alternatives from 2015)
  3. Expensive for what they do

So I built something simple. Something that does one thing well. Something native to macOS.

The cool part: AI snippets

Here’s where it gets interesting. Retext has AI built in.

You can ask it to generate snippet content for you. “Write a polite decline for a meeting request” or “Create a professional email signature for a marketing consultant.”

It writes the snippet, you save it, done.

Pricing

Free: 3 snippets. Forever free. No account required.

Pro: $19/mo or $99/year. Unlimited snippets + AI generation.

No subscriptions to unlock basic functionality. The free tier actually works.

Works on macOS 15+. Download, grant Accessibility permission, start expanding.

If you try it, reply and let me know what snippets you create. I’m always curious what people automate first.

Let me know what you think!

—Corey

*PS: The trigger character is semicolon (;) because it’s easy to type and you almost never start a word with it.

Swipe Files

20,000+ get cutting-edge, occasionally crazy marketing ideas weekly to grow their SaaS startup.

Read more from Swipe Files

For the last few years, I've been doing SaaS marketing the same way most of us do. Research. Write the copy. Build the landing page. Set up the email sequence. Audit the SEO. Create the ads. Tweak. Launch. Repeat. And lately, like everyone else, I've been using AI to help. ChatGPT for drafts. Claude for strategy. Feeding it context about the product, the audience, the goals. But here's what kept bugging me: Every time I got a good output, I'd close the chat... and then spend the next two...

Happy New Year! I wanted to give you an update that recaps the last year, tells you what you can expect from me this year, and reminds you of some sweet resources I have for you. Also, I realized I rarely share pictures of myself... so enjoy! 2024 This past year was packed with huge milestones and a rollercoaster of emotions. Both my cofounders of Conversion Factory had babies in July! We also made our first hires. The SaaS I built after learning to code got its first customer. I traveled to...

50+ irresistible Facebook ads Unlock the secrets of captivating ad visuals and copy that stops the scroll. HubSpot's FREE Lookbook is your treasure trove of inspiration, with 50 compelling Facebook ad examples from top-performing brands including UNICEF, G2Crowd, Hulu and more. Whether you're targeting B2B or B2C audiences, there's something inside for every marketer. Master the art of pinpointing and engaging your ideal customers on Facebook with ads tailored to their interests and needs....